Participating in a roundtable for the AMGTA at Rapid 2023
Expertise:
On-camera hosting & storytelling
Technical writing & content production
Product & roadmap strategy
Conference moderating & emceeing
Keynote speaking, fireside chats, roundtables, & internal talks for companies and events
Sample speaking topics include:
How new manufacturing methods are changing business
Why the modern world depends on design
How storytelling drives brand awareness
How innovation drives inspiration
Welcome! I'm Ashley Eckhoff and I'm glad you're here
I'm a strategic, technically adept marketing and product leader with 20+ years of experience shaping product direction, executing high-impact go-to-market strategies, and managing complex customer relationships in the CAD/CAE/PLM and additive manufacturing ecosystems.
My expertise is translating engineering innovation into business growth through storytelling, data-driven campaigns, and trusted relationships. I'm known for aligning technical depth with market vision to generate measurable sales and brand outcomes.
Over my career, I've learned that product value, campaign effectiveness, and strong customer relationships all depend on the same thing — empathy. It's the ability to understand both the engineer and the executive, to translate complex technical innovation into something the customer feels as much as they understand. That balance between logic and connection has guided my entire career, and it is the bedrock of the business relationships I have dedicated my career to building.
Over the past two decades - from setting the vision for multiple products at Siemens Digital Industries Software to managing enterprise accounts at Maya Heat Transfer Technologies - I've worked at the intersection of technology and storytelling. At Siemens, I helped define how we positioned our additive manufacturing software, blending engineering credibility with clear narratives that inspired real adoption. Those campaigns didn't just fill a pipeline — they created a bridge between innovators and the industries they served.
My time in industry has been defined by relationships based on empathy that I've established. Those relationships have brought value to my employers, but more importantly they have provided me with life-long friendships that I still enjoy today.
Inquiries: ae@ashleyeckhoff.com
Hosting visitors at CES in 2024